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The Truth About the ROI of Online Video Ads, in 5 Charts
Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation...
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Ask a Content Strategist: How Do You Create Good Content in a Boring Industry?
Last week, we gathered 200 of the top minds in content marketing at the Bowery Hotel for the fith annual Contently Summit. In truth, I can’t believe that it’s been five years. When we held the first...
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How We Built Our Content Marketing Stack to Drive 10x ROI
Five years ago, the term “marketing stack” was barely used outside of discussions between the most tech-savvy CIOs and CMOs. There were roughly 150 tools you could use to manage how people interacted...
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How Agile Thinking Can Transform Your Content Marketing
Marrying content marketing to more traditional marketing functions sounds simple enough… until you try it. Content and marketing actually require very different skills; putting a content creator in a...
View ArticleHow to Fix a Broken Lead Nurturing Strategy
When you’re a content marketer who writes about content marketing, you start to see marketing analogies everywhere. I was reading about the glacial history of New York City the other day. Fifty...
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Altimeter Study: How to Know When You Have a Mature Content Operation
At this point, most marketers know they should be investing in high-quality content. Now, they’re leveling up and trying to figure out how to run a mature content operation. The question is: What does...
View ArticleThe Talent War, and Other Big Content Marketing Trends for 2017
Six years ago, I started working in content marketing. At 23, I helped start an online newspaper out of a Park Slope, Brooklyn coffee shop, and by some stroke of luck, we connected with an upstart...
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This One Lead Gen Metric Will Help You Show Marketing ROI
Here are a couple of embarrassing facts about myself: 1. I have a catalogued list of my favorite content marketing SlideShares. 2. There’s one that’s my most favorite, and I reference it all the time....
View ArticleWells Fargo’s CMO on Lifetime Customers, Mountains of Data, and Coming Back...
Near the top of the homepage on Wells Fargo’s website, there’s a box that reads: “Working hard to earn your trust.” That trust has been put to the test over the last year, after news broke that...
View ArticleConnecting Content to Measurable Business Outcomes
I recently passed my six-month mark at Contently. In my very first post on The Content Strategist, I wrote this: The biggest challenge facing content marketing is also its greatest opportunity. How do...
View Article3 Content Marketing World Sessions That’ll Make You Better at Your Job
In a few weeks, Contently is heading to Cleveland for Content Marketing World. We’re excited to talk more about how we’re helping brands deliver measurable impact and business outcomes. We’re also...
View Article24 Content Marketing Predictions for 2018
Contently grew up a lot in 2017. Instead of just going through the motions, we thought about how content marketing was maturing, refined our mission, and conducted research to find out as much as...
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Make Sure Data Isn’t Your Downfall
The internet was an amazing boon for poker in the early 2000s. Not only could you play high stakes games without going to a casino, but the technology was transformational. Traditionally, you rarely...
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Ask a Content Strategist: Why Are Brand Blogs So Ugly and Outdated?
Which comes first, content or design? Jannelle, Halifax, Nova Scotia In our weekly editorial meetings, we go around the room pitching stories. The vibe is fairly professional and even-keeled … until it...
View Article2018’s Content Metric of the Year: Time
The click is better than the impression. As a metric, it gives us more clarity. In the past few years, every online experience or product has been optimized for clicks, and brands have A/B tested and...
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Content Marketing 2020: 7 Tips for Creating Content Your Audience Actually Likes
The temptation with any “2020 marketing trends” content is to pack it with jargon and talk about the AI-powered revolution that’ll reinvent digital transformation across the enterprise. We’re happy to...
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Evergreen Score: The New Content Metric You Should Care About
In the 1970s, a British boutique owner named Susie Faux came up with the capsule wardrobe. The idea behind it is that you should aim to collect a small amount of timeless pieces of clothing. These...
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4 Steps That Will Help You Sell Content Marketing to Your Boss
Before joining Contently last year, I ran my own consulting business for five years. During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing...
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The 2021 Content Marketing Checklist
Lately, it feels like 2015 again, and not just because I’ve spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. It’s because content is the hot new marketing buzzword...
View ArticleThe Art and Science of Content Marketing ROI
Across the globe, many marketers are sabotaging their annual content marketing programs already. Their crime: failing to set goals. It’s nearly impossible to prove content marketing ROI if you don’t...
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